In today’s digital-first world, your website is often the first impression people have of your business. But if it’s not accessible, you could be leaving out millions of users – not to mention putting your brand at legal risk. Web accessibility isn’t just about compliance – it’s about inclusion. What Is Website Accessibility? Web accessibility […]
DIY website builders like Wix, Squarespace, and GoDaddy make it sound so simple to get online. Drag, drop, publish – boom! You’ve got a website. For small businesses or startups on a budget, it can seem like a no-brainer. But here’s the thing: while the upfront cost might look low, the real price of a […]
Choosing the Right Website Development Approach When planning a website, one of the most important decisions you’ll make is how it’s built. The development approach can impact everything from design flexibility and performance to how easily your website developers can maintain and update the site over time. Four common options include building a site entirely […]
Businesses are realizing they need to be where their customers are, and these days that’s on mobile! Having a mobile presence can take several forms. It’s important to remember a mobile app is different from a mobile friendly website or a web app. Building a mobile friendly (or responsive) website is only one part of […]
With all the hype surrounding content marketing, it can feel like an uphill battle for many small business owners. Content marketing is an online strategy to attract new customers through producing quality content on a continual basis and publishing that content online. This strategy is an effective approach to search engine optimization and utilizing platforms […]
Have you Goggled your company lately and taken stock of your online reviews? Most buyers read reviews before purchasing online, and what they find influences their buying decision. Negative reviews can hurt your conversion rates, and no reviews can make it tough to compete online. So how do you build your positive, honest online feedback? […]
Copy writing is a preeminent part of any website project, and many of our customers here at Oracast craft their own content. If you are in the process of creating content for your new website, here are my top quick tips for you: 1. Grab your audience’s attention with captivating headlines and opening paragraphs. You […]
Thinking of developing an app? Here’s a few great design tips that will give your app the latest edge of 2015 and beyond. Call To Action (CTA) As trends shift to mobile, an increasing amount of thought is going into utilizing small screen size for maximum visual appeal and conversions. As with websites, the call […]
Google Analytics and Web Master Tools are important and useful tools in tracking website statistics. Unless requested otherwise, Oracast set’s up every website we launch with access to these free tools. We’d like to help our clients get the most out of these readily available statistics. So, once your website is launched and your analytics […]
With today’s ever growing reliance on social media and the internet, having a company website is a must. For business owners that wish to manage and maintain their own content, WordPress and other CMS (Content Management System) platforms come into play. These CMS platforms allow the company to have a website designed to their specifications while obtaining […]
1. Establish Value The website visitor should be able to figure out at a glance what you do. Ideally a catchy headline, backed up by images will let your web traffic know what you’re about and why they should care. Everyone is busy, and there needs to be a clear reason for your visitors to […]
What is the “Domain Registry of Canada Scam?” A company called Domain Registry of Canada sends out old school snail mail letters designed to appear as an official government organization. The letter will appear as an invoice urging the domain to renew their domain immediately with the warning “failure to comply will mean losing your […]
We have a contract opening for an Intermediate PHP developer with a strong xHTML foundation. You should be a well rounded developer with the confidence to take on new challenges in PHP, HTML, CSS, and JavaScript. You will be able to modify a websites CSS to resolve issues with cross-browser compliance while at the same […]
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