A slow WordPress website doesn’t just frustrate visitors – it can harm SEO, increase bounce rates, and even affect your bottom line. Whether you’re running a blog, business site, or e-commerce store, performance matters (that’s what she said!). In this guide, we’ll walk you through proven strategies to improve your WordPress performance and deliver a […]
This seems to be a really common question now and the answer is not that simple. We know this question is on the minds of business owners, management teams, and coders alike so we set out to get some answers. The Ground Rules It wouldn’t be fair to answer this question without first establishing a […]
So, you need a website, and you’re not even sure what the title of this post means! That’s okay, let us break it down for you. When it comes to developing websites there are so many options that it can seem overwhelming. For simplicity sake, we’ve broken them down into two options: Content Management System […]
Yep! You read it right. Oracast is hiring a couple full time developers for our Kelowna office. In a perfect world we could find someone with experience in both however one of each mobile app developer and web app developer will work. If you are someone that may fit the bill or know someone else […]
A comprehensive mobile strategy is paramount for client retention and business growth in 2017. Most people now carry around internet access right in their pockets! People are increasingly using those devices to do anything they would have done on a desktop and much more. In fact, adults who own a smart phone, keep it within […]
With the ever-increasing shift to mobile, most businesses simply cannot afford to not offer a mobile app. It is too important of a marketing tool to ignore. Having a web presence alone is missing out on a large a part of the market. In fact, mobile apps are now often expected by clients. This is […]
Information Architecture (IA) What is information architecture (IA)? As per Wikipedia, it’s “the art and science of organizing and labeling data including: websites, intranets, online communities, software, books and other mediums of information, to support usability”. IA is an important part of website development. It will impact the user experience, the conversion rates and search […]
A website is the primary face of your business online. It will take collaboration to create a good website. You as the client know your business the best, and your expertise in the field will be needed to position your website for the right audience and create great content.
Businesses are realizing they need to be where their customers are, and these days that’s on mobile! Having a mobile presence can take several forms. It’s important to remember a mobile app is different from a mobile friendly website or a web app. Building a mobile friendly (or responsive) website is only one part of […]
With all the hype surrounding content marketing, it can feel like an uphill battle for many small business owners. Content marketing is an online strategy to attract new customers through producing quality content on a continual basis and publishing that content online. This strategy is an effective approach to search engine optimization and utilizing platforms […]
Have you Goggled your company lately and taken stock of your online reviews? Most buyers read reviews before purchasing online, and what they find influences their buying decision. Negative reviews can hurt your conversion rates, and no reviews can make it tough to compete online. So how do you build your positive, honest online feedback? […]
Copy writing is a preeminent part of any website project, and many of our customers here at Oracast craft their own content. If you are in the process of creating content for your new website, here are my top quick tips for you: 1. Grab your audience’s attention with captivating headlines and opening paragraphs. You […]
Thinking of developing an app? Here’s a few great design tips that will give your app the latest edge of 2015 and beyond. Call To Action (CTA) As trends shift to mobile, an increasing amount of thought is going into utilizing small screen size for maximum visual appeal and conversions. As with websites, the call […]
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