So, you need a website, and you’re not even sure what the title of this post means! That’s okay, let us break it down for you. When it comes to websites there are so many options that it can seem overwhelming. For simplicity sake, we’ve broken them down into two options: Content Management System (CMS) […]
You’ve seen websites, magazines and ads, and there was a part of you that connected to it. There was a big beautiful crisp image that caught your attention, followed by the text that got you thinking about what the business wanted you to focus on. Simply put, the correct image can be a captivating and […]
Here at Oracast, we know it can seem next to impossible to streamline your company’s processes while also creating high quality solutions for your convenience. That’s why we’re here to help. We’re a made-to-measure digital partner that features over seventeen years of high-quality web and mobile app development, professional web development, branding, and targeted digital […]
With the ever-increasing shift to mobile, most businesses simply cannot afford to not offer a mobile app. It is too important of a marketing tool to ignore. Having a web presence alone is missing out on a large a part of the market. In fact, mobile apps are now often expected by clients. This is […]
Information Architecture (IA) What is information architecture (IA)? As per Wikipedia, it’s “the art and science of organizing and labeling data including: websites, intranets, online communities, software, books and other mediums of information, to support usability”. IA is an important part of website development. It will impact the user experience, the conversion rates and search […]
A website is the primary face of your business online. It will take collaboration to create a good website. You as the client know your business the best, and your expertise in the field will be needed to position your website for the right audience and create great content.
Businesses are realizing they need to be where their customers are, and these days that’s on mobile! Having a mobile presence can take several forms. It’s important to remember a mobile app is different from a mobile friendly website or a web app. Building a mobile friendly (or responsive) website is only one part of […]
With all the hype surrounding content marketing, it can feel like an uphill battle for many small business owners. Content marketing is an online strategy to attract new customers through producing quality content on a continual basis and publishing that content online. This strategy is an effective approach to search engine optimization and utilizing platforms […]
Have you Goggled your company lately and taken stock of your online reviews? Most buyers read reviews before purchasing online, and what they find influences their buying decision. Negative reviews can hurt your conversion rates, and no reviews can make it tough to compete online. So how do you build your positive, honest online feedback? […]
Copy writing is a preeminent part of any website project, and many of our customers here at Oracast craft their own content. If you are in the process of creating content for your new website, here are my top quick tips for you: 1. Grab your audience’s attention with captivating headlines and opening paragraphs. You […]
Thinking of developing an app? Here’s a few great design tips that will give your app the latest edge of 2015 and beyond. Call To Action (CTA) As trends shift to mobile, an increasing amount of thought is going into utilizing small screen size for maximum visual appeal and conversions. As with websites, the call […]
Google Analytics and Web Master Tools are important and useful tools in tracking website statistics. Unless requested otherwise, Oracast set’s up every website we launch with access to these free tools. We’d like to help our clients get the most out of these readily available statistics. So, once your website is launched and your analytics […]
With today’s ever growing reliance on social media and the internet, having a company website is a must. For business owners that wish to manage and maintain their own content, WordPress and other CMS (Content Management System) platforms come into play. These CMS platforms allow the company to have a website designed to their specifications while obtaining […]
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