Shades of Sleep
- 151.14% increase in visits
- 351.70% increase in page views
- 88.78% increase in pages per visit
- 7.6% increase in visitor time on site
- Better visitor experience
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The Story
Shades of Sleep is Calgary's leading retailer of luxury bedding, sleepwear and other fine quality sleep accessories located in the trendy area of Inglewood. From Egyptian cotton bedding, fluffy down duvets and pillows to elegant nighties and pajamas (including onesies!), Shades of Sleep is all about a good night sleep.
Their elegant brand, imagery and product lines weren't being showcased very well on their website. They needed a fresh new look that matched the luxurious products they sell.
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We worked closely with Shades of Sleep to thoroughly understand their goals, objectives and target audience(s) for their website re-design; which enabled us to put together a plan that would elegantly showcase their luxurious products and improve the overall online experience.
Our role included:
- Visual design
- User experience design
- Content strategy
- Blog integration
- SEO for website re-designs
The Result
With rich imagery being displayed throughout the website, the new web design allows Shades of Sleep to better showcase their luxury bedding, sleepwear and other fine quality sleep accessories online.
Now visitors can view all the many different sleepwear products and imagine themselves in luxury. Keep in mind, however, the only thing better than viewing these luxurious products online is going into the store and feeling them for yourself. Trust us - you won't be disappointed!
The success of Shades of Sleep's website re-design is captured in the following post-launch metrics:
- 151.14% increase in visits
- 351.70% increase in page views
- 88.78% increase in pages per visit
- 7.6% increase of average visit duration (time on site)
Client Feedback
Sheila
Shades of Sleep
I was most appreciative of the expertise and time spent in initial consultation with me in the initial design phase of the website. Oracast was very respectful of my ideas and I was very pleased with their additional suggestions for the design of the website. I am very happy with the final design of the website and the amazing customer service I received.
Services Provided
Kelowna Office
Suite 222, 9 3151 Lakeshore Rd,Kelowna, British Columbia, Canada, V1W 3S9 Get Directions