Mobile App Design Trends

2015-09-22

Categories: Mobile Apps

Thinking of developing an app? Here’s a few great design tips that will give your app the latest edge of 2015 and beyond.

Call To Action (CTA)

As trends shift to mobile, an increasing amount of thought is going into utilizing small screen size for maximum visual appeal and conversions. As with websites, the call to action buttons have an impact on generating leads and converting visitors into buyers or customers. The 2015 trend for mobile is blurry background images and contrasting CTA’s so they stand out as much as possible. As you will see in the Vimeo app example below, the design is clean and simple, and the call to action buttons contrast against the dark background.

Screen shot of vimeo app
CTA’s standout against the dark background in the Vimeo app.

Hidden Menus

You may have noticed that hidden menus are a hugely popular design feature. Menu’s and responsive drawers that become visible when swiped and retract when not needed are featured on most new apps. As users become accustomed to smartphone functionality and comfortable with swiping and what to expect, apps are becoming more sophisticated. The purpose is to de-clutter the screen so your smartphone can turn into one of the thousands of handy devices such as a GPS, keyboard or the video camera that you‘d like it to be with clean and clear functionality.

responsive drawer image from the whole foods app.
Example of a responsive drawer from an app

Animated Elements

Interactive and attention grabbing, animation is a cool visual component. It can be used to save screen space, to motivate the user, to create an awesome interactive experience, to entertain and to enhance functionality. Animation is gaining popularity as app developers compete for customer attention… and user experience is at the top of the list.

Screen shot of the KFC app, in which animation is used.
KFC uses animation in app – a popular trend

Story Telling

Facts tell, stories sell, and there is no exception when it comes to mobile app design. As mobile apps become more interactive, story telling is taking on new and engaging forms. Captivating video, bold imagery and personalized experiences are all elements you can expect in the latest app development.

Story telling is age old, and there's no exeption when it comes to app design. This is a screen shot of the redbull story from their app.
Facts tell, stories sell.

There is no question mobile design will become increasingly interactive as the user experience tops the agenda of developers. Need an app? Our professional app developers are at your service!