With all the hype surrounding content marketing, it can feel like an uphill battle for many small business owners. Content marketing is an online strategy to attract new customers through producing quality content on a continual basis and publishing that content online. This strategy is an effective approach to search engine optimization and utilizing platforms […]

Have you Goggled your company lately and taken stock of your online reviews? Most buyers read reviews before purchasing online, and what they find influences their buying decision. Negative reviews can hurt your conversion rates, and no reviews can make it tough to compete online. So how do you build your positive, honest online feedback? […]

Copy writing is a preeminent part of any website project, and many of our customers here at Oracast craft their own content. If you are in the process of creating content for your new website, here are my top quick tips for you: 1. Grab your audience’s attention with captivating headlines and opening paragraphs. You […]

Google Analytics and Web Master Tools are important and useful tools in tracking website statistics. Unless requested otherwise, Oracast set’s up every website we launch with access to these free tools. We’d like to help our clients get the most out of these readily available statistics. So, once your website is launched and your analytics […]

1. Establish Value The website visitor should be able to figure out at a glance what you do. Ideally a catchy headline, backed up by images will let your web traffic know what you’re about and why they should care. Everyone is busy, and there needs to be a clear reason for your visitors to […]

What is the “Domain Registry of Canada Scam?” A company called Domain Registry of Canada sends out old school snail mail letters designed to appear as an official government organization. The letter will appear as an invoice urging the domain to renew their domain immediately with the warning “failure to comply will mean losing your […]

A perfect axiom of coding standards is summed up by “don’t judge a book by its cover.” Sure the website may look great on the outside to the average visitor, but under the hood can tell a very different story. The underlying code, when following “best practice” coding standards, is quite easy to work with […]